Chanel × Đẹp Magazine · PR
Women in Film
A feature series promoting CHANEL No.5 Eau de Toilette. Interviewed director Hải Anh and wrote the PR article.
Author · Content specialist
Lê Ngọc
Over ten years of writing across poetry, prose, journalism and brand storytelling.
I work with magazines, brands, publishers and art spaces on projects that call for a voice with depth, from character portraits, feature series and press releases to an entire book.
10+
years of professional writing
~500
travel, food and lifestyle articles
100+
local and international brands I have worked with
500K+
followers of Nhà Có Hai Người
01 — Areas of collaboration
Where words meet culture, art and life
Publishing
Publishing management; writing and editing essay, poetry and travel books; contributing to multi-author book projects.
Journalism & editing
Features, in-depth portrait interviews, travel, food and lifestyle writing; curating columns for print and online magazines.
Communications
Press releases, PR articles, exhibition and artist texts, social media content and brand storytelling.
Writing education
Founder of the Intuitive Writing course; creative writing instructor at Sun&Moon Academy.
02 — Featured projects
Magazines, brands and the arts
Nearly 500 travel, food and lifestyle articles for Đẹp, Elle, Phụ Nữ, Travellive and Wanderlust Tips, including many in-depth interviews with leading experts and inspiring figures.
Feature: Perfect Days
Đẹp Magazine · Issue 286 · June 2024
A feature series inspired by Wim Wenders’ film of the same name, telling the stories of ordinary people who find their “perfect day” in the work they repeat every day: chef Koshika Kiyoshi of Curry Shika, opera singer Thế Huy, and Phước Thịnh, an animal keeper at the Saigon Zoo and Botanical Gardens.
Text: Lê Ngọc · Photos: Nguyễn Ngọc Ánh · Illustrations: Nha Đam
Cartier: Poetry Bar
Opening of the first boutique in Ho Chi Minh City
Cartier · Poetry
Wrote 7 poems in English and 7 in Vietnamese, each opening with a letter of the brand name C-A-R-T-I-E-R. At the Poetry Bar celebrating Cartier’s first boutique in Ho Chi Minh City, the poems were handwritten on cards and given to each guest personally.
CCourageous
AAmbitious
RRadiant
TTenacious
IInspiring
EEmpowering
RRefined
Selected articles
Read online (Vietnamese)
Brands & the arts
PR · Brand content · Exhibitions
Chay Garden × Rex Hotel · PR & Feature
Vu Lan Chay Lành – Mùa Ươm
Press release carried by 20 reputable outlets; a video produced with Vinamilk and broadcast on Việt Nam vui khoẻ (VTV1); and the Ươm Lành feature series in Đẹp Magazine on chef Võ Huỳnh Thanh Hùng of Chay Garden, a Michelin Bib Gourmand restaurant three years running.
224 Space · Art PR
ĐỎ – Unlimited Red exhibition
Press release and in-depth article for the exhibition of three photographers, Trần Thanh Thảo, Tín Phùng and Hoàng Lê Giang; published in 8 selected arts-focused outlets, including Tuổi Trẻ.
KTO × Wanderlust Tips · Co-author
Luxury travel in Korea
Joined a journey organised by the Korea Tourism Organization through Seoul, Jeju and Busan, and wrote a book on the distinctive experiences of each destination for Vietnamese travellers.
Mani Foundation × Elle · Writer
HerStory: Women in Art
An exhibition of women’s stories within the Elle Beauty Awards. Wrote the exhibition introduction and the texts on the participating artists.
Mani Foundation · Writer
Xuân Thì – The Blossoming Spring
Mani Foundation’s first exhibition in its new space. Wrote the exhibition introduction and the texts on the participating artists.
Selected brand partners
Chanel · Cartier · Marriott · Häfele · Kohler · Dyson · Electrolux · Muji · Uniqlo · PNJ · Vespa · Ford · Suzuki · Coca-Cola · Sprite · Sunkist · Downy · Dulux · Philips · Geox · Klook · Traveloka · Tiki · Satori · United Tastes · KTO
03 — Publications
Published books
Nhà Có Hai NgườiEssays
Đành rằng giông bão lắm khi, cứ mơ và cứ yêu đi em àPoetry
TanPoetry
Viết Trực Giác – Tay viết tâm anBook & course
Multi-author booksOppa ơi, đưa em tới Hàn Quốc · Ăn sập châu Á · Nhớ Hà Nội, thương Sài Gòn
04 — Journey
Milestones
2013Co-founded Nhà Có Hai Người, a blog about love, marriage and lifestyle, with over 500,000 followers.
2013 – presentWriter for Đẹp Magazine on travel, food, lifestyle and personal stories; contributor to Elle, Phụ Nữ Chủ Nhật, Travellive and Wanderlust Tips.
2017 – presentWriting communications content for hundreds of local and international brands.
2019Founded the Lê Ngọc page sharing poetry and prose, with over 100,000 followers.
2021 – presentGuiding students through the Intuitive Writing course.
2025 – presentCreative writing instructor at Sun&Moon Academy.
05 — Contact
Let’s tell a story worth reading.
A publishing project, a feature series, a communications campaign or exhibition content: send me a few lines about your project.
Open to: publishing management, book writing, brand storytelling, and projects around culture, the arts and everyday life.
© 2026 Lê Ngọc · Viết Trực GiácIntuitive writing · Lasting love · Peaceful living